{"id":1362,"date":"2020-11-21T08:49:42","date_gmt":"2020-11-21T11:49:42","guid":{"rendered":"https:\/\/censys.com.ar\/?p=1362"},"modified":"2020-12-21T08:54:56","modified_gmt":"2020-12-21T11:54:56","slug":"1362-2","status":"publish","type":"post","link":"https:\/\/censys.com.ar\/en\/1362-2\/","title":{"rendered":"3 desaf\u00edos clave para acelerar la transformaci\u00f3n digital de los bancos"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb2q80d8-a586fe5e1888e24cd50accf93c9e010a\">\n.avia-section.av-kb2q80d8-a586fe5e1888e24cd50accf93c9e010a{\nbackground-color:#0083c1;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kb2q80d8-a586fe5e1888e24cd50accf93c9e010a main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1362'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1362'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8unw1-a6fa7d5d0694eff525a4b2dcca959d51\">\n.flex_column.av-8unw1-a6fa7d5d0694eff525a4b2dcca959d51{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-8unw1-a6fa7d5d0694eff525a4b2dcca959d51 av_one_full  avia-builder-el-1  el_after_av_section  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding'     ><section  class='av_textblock_section av-kb2r8lee-cf247712ff211bcee3d5693103c7676c'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"reader-article-header__title t-40 t-black t-normal pv4\" dir=\"ltr\"><span style=\"color: #36b3d6;\">3 desaf\u00edos clave para acelerar la transformaci\u00f3n digital de los bancos en la nueva realidad<\/span><\/h1>\n<h4 style=\"text-align: left;\"><span style=\"color: #808080;\"><strong>Por Ricardo Javier Neme, Vicepresidente de Censys<\/strong><\/span><\/h4>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cm8ah-d51f7ba60af7851d829b32414d8592d5\">\n.flex_column.av-cm8ah-d51f7ba60af7851d829b32414d8592d5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-cm8ah-d51f7ba60af7851d829b32414d8592d5 av_one_full  avia-builder-el-3  el_after_av_one_full  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kiyi2gwu-c04486a3abe7799c776d1c050357079b\">\n.avia-image-container.av-kiyi2gwu-c04486a3abe7799c776d1c050357079b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kiyi2gwu-c04486a3abe7799c776d1c050357079b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kiyi2gwu-c04486a3abe7799c776d1c050357079b av-styling- avia-align-center  avia-builder-el-4  avia-builder-el-no-sibling'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1363 avia-img-lazy-loading-not-1363 avia_image' src=\"https:\/\/censys.com.ar\/wp-content\/uploads\/2020\/12\/Foto_Nota3Desafios.jpg\" alt='' title='Foto_Nota3Desafios'  height=\"413\" width=\"925\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/censys.com.ar\/wp-content\/uploads\/2020\/12\/Foto_Nota3Desafios.jpg 925w, https:\/\/censys.com.ar\/wp-content\/uploads\/2020\/12\/Foto_Nota3Desafios-300x134.jpg 300w, https:\/\/censys.com.ar\/wp-content\/uploads\/2020\/12\/Foto_Nota3Desafios-768x343.jpg 768w, https:\/\/censys.com.ar\/wp-content\/uploads\/2020\/12\/Foto_Nota3Desafios-705x315.jpg 705w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><\/div><\/div><\/div><\/div><div  class='hr av-14aa9-37ad29abfd8d039873aace4da8e9a0a4 hr-default  avia-builder-el-5  el_after_av_one_full  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb2qc3jx-f4eea303f18d9f3b7c0314ebf6214820\">\n#top .av_textblock_section.av-kb2qc3jx-f4eea303f18d9f3b7c0314ebf6214820 .avia_textblock{\ncolor:#515151;\n}\n<\/style>\n<section  class='av_textblock_section av-kb2qc3jx-f4eea303f18d9f3b7c0314ebf6214820'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>En el contexto actual, la transformaci\u00f3n digital figura en la cima de todas las agendas. M\u00e1s a\u00fan, porque pareciera que las empresas m\u00e1s vinculadas al mundo digital est\u00e1n multiplicando su valor y aumentando las probabilidades de prosperar potencialmente en la econom\u00eda en los pr\u00f3ximos a\u00f1os.<\/p>\n<p>Ahora bien, \u00bfqu\u00e9 es la transformaci\u00f3n digital en un sentido pr\u00e1ctico? \u00bfQu\u00e9 significa para una organizaci\u00f3n?<\/p>\n<p>La transformaci\u00f3n digital no significa simplemente \u201cdigitalizar\u201d los mismos procesos que hasta el momento se han realizado. Los bancos en mayor o menor medida han incorporado el componente digital en sus operaciones. Algunos lo han hecho con una mirada m\u00e1s integral en varios aspectos de la organizaci\u00f3n y otros lo concretaron a partir de ciertos sistemas en determinadas \u00e1reas.<\/p>\n<p>La novedad de la transformaci\u00f3n digital se sustenta con empoderar a la organizaci\u00f3n de una mirada 360\u00ba en donde cada proceso facilite y proyecte la mejor experiencia para el cliente, los empleados y el negocio, en el contexto socio econ\u00f3mico que se encuentre el banco.<\/p>\n<p>Detr\u00e1s de esa mirada, que es particular de cada instituci\u00f3n, deriva la aplicaci\u00f3n de la tecnolog\u00eda. Hoy la tecnolog\u00eda que permite esa transformaci\u00f3n est\u00e1 disponible para todos por igual. La clave es aplicarla como herramienta en la realidad particular de cada organizaci\u00f3n para alcanzar sus metas con un enfoque desde otra dimensi\u00f3n potenciando la capacidad de la tecnolog\u00eda en un modelo diferenciador que potencie la aplicaci\u00f3n de las nuevas tecnolog\u00edas.<\/p>\n<p>Por eso, es importante detenerse a dise\u00f1ar una transformaci\u00f3n digital \u201cad hoc\u201d en cada organizaci\u00f3n, partiendo del an\u00e1lisis desde tres visiones complementarias.<\/p>\n<p><strong>1. Cliente<\/strong><\/p>\n<p>Para los clientes del banco, la transformaci\u00f3n digital normalmente significa tres cosas: 1) Puedo relacionarme con mi banco como m\u00e1as conveniente me resulta en el mundo de hoy (m\u00f3vil, en l\u00ednea, en persona y 24\/7\/365). 2) Mi banco me conoce, y comprender\u00e1 lo que me interesa (servicios existentes, compras pasadas, afinidad de marca e intereses futuros), como adaptar los servicios y productos mejor a las necesidades de cada cliente 3) Quiero resolver mis transacciones en el acto eliminando pasos innecesarios y esperas sin valor agregado.<\/p>\n<p><strong>2. Empleados<\/strong><\/p>\n<p>Desde la inducci\u00f3n hasta las tareas diarias, todos los aspectos del trabajo impulsados por procesos est\u00e1n listos para la transformaci\u00f3n digital. La automatizaci\u00f3n de procesos cambia la forma de trabajar de las personas, de conectarse y de mejorar el flujo de trabajo en distintos sistemas y \u00e1reas. Reemplaza tareas repetitivas sin valor agregado, agrega nuevos conocimientos predictivos y la posibilidad de an\u00e1lisis complementarios. En \u00faltima instancia, los resultados de este tipo de transformaci\u00f3n, desarrollada adecuadamente, tienden a generar mayor eficiencia y satisfacci\u00f3n de los trabajadores, junto con una mejor y m\u00e1s \u00e1gil toma de decisiones.<\/p>\n<p><strong>3- Negocio<\/strong><\/p>\n<p>Seg\u00fan una encuesta realizada por McKinsey a un grupo de 37 ejecutivos bancarios, el 70% de los bancos est\u00e1n evaluando sus plataformas de core banking.<\/p>\n<p>El avance de los nuevos negocios digitales no son una amenaza para los bancos sino un desaf\u00edo para mostrar su liderazgo en calidad de servicios al cliente. Es ah\u00ed donde es estrat\u00e9gico contar con una plataforma de core banking que permita mantener una operaci\u00f3n \u00e1gil en el presente y posibilite establecer las bases para los pr\u00f3ximos cambios que vienen.<\/p>\n<p>Esto s\u00f3lo puede ser posible mediante tecnolog\u00eda que centralice la operaci\u00f3n en forma eficiente y tenga facilidades y medios de conexi\u00f3n hacia el mundo digital para escalar r\u00e1pidamente en nuevos servicios al cliente.<\/p>\n<\/div><\/section>\n<div  class='hr av-14aa9-37ad29abfd8d039873aace4da8e9a0a4 hr-default  avia-builder-el-7  el_after_av_textblock  el_before_av_one_fourth'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-kb2rwft4-e11257590c365e4a65e870b647f1e5fa sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb2rwft4-e11257590c365e4a65e870b647f1e5fa\">\n.flex_column.av-kb2rwft4-e11257590c365e4a65e870b647f1e5fa{\nborder-radius:0px 0px 0px 0px;\npadding:5px 10px 5px 5px;\nbackground-color:rgba(78,79,82,0.01);\n}\n<\/style>\n<div  class='flex_column av-kb2rwft4-e11257590c365e4a65e870b647f1e5fa av_one_fourth  avia-builder-el-8  el_after_av_hr  el_before_av_one_fourth  first flex_column_table_cell av-equal-height-column av-align-top'     ><section  class='av_textblock_section av-kb2s6mfz-ab2a5d51a3477925750ecf4fcde45dbe'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><\/h4>\n<h4 style=\"text-align: right;\"><span style=\"color: #878787;\">Comparte esta nota en tus redes<\/span><\/h4>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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